Household and Consumer Electronics

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Daya Trading Company
, took its first steps into the trading business in 1997, where it began its sale of bulbs, with little experience in a highly competitive industry; Daya Trading weathered several long years of adversity and hardship. Using the strong infrastructure of its mother company, Daya Trading has harnessed the strong potential of the rural economy to improve its business and generate countrywide awareness.

Today, Daya Trading Company is one of Sri Lanka’s leading companies in the business of consumer electronics and home appliances, with a wide range of products including air conditioners, televisions, refrigerators, washing machines, microwave ovens, freezers, irons, toasters, sandwich makers, gas cookers, fans and CFL bulbs.

The company prides itself on providing a premium Sri Lankan brand known as DEME to customers, with a long term vision of manufacturing and sourcing the product range from Sri Lanka. In addition, the strong growth in recent years has enabled Daya Trading to bring internationally reputed brands such as Videocon, Polytron and Butterfly to Sri Lanka, allowing its customers to sample high quality products at affordable prices.

Daya Trading has grown humble beginning and today holds a diverse portfolio of high quality products with a team of goal individuals. In today’s highly competitive and evolving market, customer satisfaction is nolongedriven by price, but by the quality of products on offer and the after-sales service provided.

Our strength lies in the investment we have placed in our dealers and our dedication to reliable sourcing. Global giants such as India’s Videocon and Butterfly and Indonesia’s Polytron have placed their brands under our umbrella of products because of our proven track record in satisfying customer needs. Our own hands DEME and DEME Kool have competed well against international brands. It is the principle of honesty, integrity and dedication that have allowed us to enjoy such a strong growth rate even in the midst of mounting competition.

Our aim in the next decade is to become one of Sri Lanka’s pioneers in the market of consumer home electronics. It is our customers who are our foundation, our strength and it is their loyalty that we treasure. We will continue to innovate, expand our range and ensure our focus is on improving the lives of our customers whilst bringing into function Daya Group’s broad goal of uplifting the rural economy.

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